Instagram reel analysis: transcripts and the brands on screen
Paste a public Instagram reel and get its transcript, every brand it shows, says or tags, how long each logo is on screen, and answers to your questions.
Instagram reel transcripts and the brands in each reel
Ask for any of these, or all of them at once.
- Transcripts
- Everything said in the reel, with timestamps and each speaker numbered.
- Brands
- Every logo on screen and how long it stays, brands named aloud, and brands tagged in the caption. Name a surface, such as sneakers, to count only the logos on it.
- Caption and details
- The caption with its hashtags and mentions, likes, comments, the creator and the upload date.
- Answers
- Your own questions about the reel, such as "What does the creator say about the product?", with timestamps.
For developers: an Instagram reel from the API
Turn reel links into transcripts and brand results without running an Instagram scraper. Here Skechers was on the shoe for about eight seconds, said in the first three, and tagged in a caption with #sponsored.
Request: POST /v1/jobs
curl -X POST https://api.netraflow.com/v1/jobs \
-H "X-Api-Key: $NETRAFLOW_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"url": "https://www.instagram.com/reels/DbWNJsOuNXh/",
"capabilities": ["brands"],
"brands": ["Skechers"],
"surfaces": ["sneakers"],
"fps": 4
}'Result: GET /v1/jobs/{job_id}, once it finishes
{
"data": {
"job_id": "job_QYKRtDGmmT0dYpCr",
"status": "completed",
"platform": "instagram",
"video_title": "Video by bennycasillas_",
"video_duration_seconds": 43,
"credits_charged": 6,
"results": {
"transcription": {
"text": "What's up, guys? We're going on a trail run today, and we're trying out the Skechers Trail two point o. They're water repellent and have max cushioning with some Goodyear grip. …",
"language": "en",
"segments": [
{
"start": 0,
"end": 7.68,
"text": "What's up, guys? We're going on a trail run today, and we're trying out the Skechers Trail two point o. They're water repellent and have max cushioning",
"speaker": 0
},
…
],
"word_count": 101,
"duration_seconds": 42.55932,
"speakers_detected": 1
},
"brands": [
{
"name": "skechers",
"raw_name": "Skechers",
"confidence": 0.99,
"total_appearances": 5,
"total_visible_duration": 7.966,
"first_seen": 2.5,
"last_seen": 42.466,
"surfaces": ["sneakers"],
"appearances": [
{
"source": "visual",
"surface": "sneakers",
"verified": true,
"timestamp_start": 2.5,
"timestamp_end": 7.5,
"visible_duration": 5,
"confidence": 0.99,
"bounding_box": {
"x": 0.21805555555555556,
"y": 0.5328125,
"width": 0.2263888888888889,
"height": 0.0453125
},
"frame_detections": […]
},
…,
{
"source": "audio",
"context": "Mentioned in speech",
"timestamp_start": 2.8799999,
"timestamp_end": 3.36,
"confidence": 0.85,
"speech_context": "trying out the Skechers Trail two point"
},
{
"source": "metadata",
"context": "Mentioned in video metadata",
"confidence": 0.5
}
]
}
],
"metadata": {
"title": "Video by bennycasillas_",
"description": "we went Skechers on the trail @Skechers #sponsored #SkechersPartner",
"channel_name": "bennycasillas_",
"upload_date": "2026-07-28",
"like_count": 376,
"comment_count": 16,
"view_count": null,
"channel_follower_count": null
},
"storyboard": { … }
}
}
}… marks what was left out. This run predates the mark_seconds and peak_marks fields, which brand results have carried since 24 September 2026.Questions about Instagram reels
Which Instagram links work?
Reels and video posts: links with /reel/, /reels/, /p/ or /tv/ in them. The account has to be public.
Can it read Instagram's paid partnership label?
Not yet, Instagram does not share it. The caption comes back in full, #ad and all, and you can ask "Is this a paid partnership?" to check the reel itself.
Why is the view count empty?
Instagram does not always publish it. A count the platform hides is left empty, never estimated.
Can I follow an Instagram account?
Not yet. Follows work on YouTube channels and TikTok creators today. For Instagram, paste the reels you want checked, one at a time or, on a paid plan, many at once.
How long can a reel be?
Transcripts: up to 20 minutes on Free, 60 on Starter and 120 on Pro. Brands and questions: up to 3 minutes on Free, 10 on Starter and 20 on Pro.
Analyze your first reel
Paste a link, or ask Claude. New accounts get 50 free credits. No card needed.